Posterous theme by Cory Watilo

Filed under: one click buy

Lower Friction

It seems a ton of successful products and technologies have gained widespread popularity because they lowered friction for the user in some form or other. 

Consider the following:
1. Instagram - Eases the friction around making a picture  (taken through a mobile phone) visually more aesthetic. No longer do you need to connect your mobile phone to a computer, run Photoshop filters to make the pic look more appealing. 

2. Amazon 1 click Ordering :
Did you know that 41% of shopping carts get abandoned because the checkout process is too long. Amazon's genius idea of one click ordering  - a streamlined checkout process with almost one click addresses this consumer pain. Net benefit - consumers are happy resulting in more sales which in turn keeps amazon's business roaring.

3. Online Bill Pay:
How many times have you loathed paying a bill using a physical check because of the number of steps involved in the process - write the check, find an envelope, affix the adequate postage on the envelope and mail. Online Bill Pay has reduce this friction tremendously and speeded up the bill payment process. 

These are just examples of products and trends in the online world, but the same can be said for the offline world. Ever thought why mixers, juicers and food processors are so popular? They simply lowered the friction in preparing food. Same can be said for fast food chains..The list goes on and on.  Want to share your favorite product that has lowered friction?